Case Studies

inCircle is a comprehensive online strategy for any Membership Association looking to more fully engage members on the Web. inCircle allows associations to more effectively reach out their members through valuable and relevant Opportunities, involve them in the life of their association, and increase the likelihood of philanthropic support or other meaningful contributions as a result of increased engagement.

  • University of Florida Alumni Association
    Since its launch, the Gator Nation Network has been used by younger and older alumni alike. Younger alums mainly network with friends, share blogs and search for housing and jobs. Older alums connect with friends and search for information on local events that allow them to find other Gators in their community.
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  • Santa Clara University Alumni Association
    With Affinity Circles' scalable online social networking platform, all inCircle networks receive technology updates simultaneously. New features and services available through these updates keep the network fresh and relevant, ensuring that Santa Clara alumni derive ongoing value from their inCircle community.
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  • LaGrange College
    Affinity Circles has enabled the Alumni office to more efficiently connect with alumni and leverage member profile information to more effectively create and market events that reflect the interests of the community. More importantly, Affinity Circles has helped the Alumni office empower and enable alumni to create groups and drive communications.
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  • University of Cincinnati Alumni Association
    With Affinity Circles, instead of visiting different places on the alumni web site to change their address, add an email address, or view other alumni business cards, alumni can view and change all contact information from within the network.
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  • Delta Delta Delta National Fraternity
    Tri Delta was attracted to the Affinity Circles platform because it eliminated geographic barriers to communications, allowing members to use technology to connect with each other based on common interests and preferences. Affinity Circles also supported the association’s need to keep the most current and updated data on its members. Since gaining access to the Tri Delta affinity circle, users have sent over 25,000 messages, made over 65,000 connections with others on the network, and made over 140,000 updates to user profiles.
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Testimonials
"inCircle has helped the Alumni Association of the University of Michigan engage more alumni and students from all three of our campuses. Alumni love that they can take advantage of opportunities for professional and personal networking and, as a result, have a stronger relationship with the University. Simply put, inCircle is a very valuable program for our alumni family."

Catherine Serrin Niekro, '94
Vice President, Marketing and Communications
Alumni Association of the University of Michigan
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