Problem
- Lam was seeking to more effectively increase employment brand awareness among a targeted audience of passive and active candidates.
Solution
- Lam used inCircle Recruiting to specify their target candidates based on educational background and professional qualifications. Next they ran a campaign of targeted announcements to drive desirable candidates to their branded employer profile within the Affinity Circle networks.
Results
- After one month, 745 targeted candidates visited Lam's employer profile 843 times.
"inCircle Recruiting helps us build a talent pipeline of high quality candidates whom we may not have access to anywhere else. The targeted campaigns help us get our brand message in front of the right candidates, passive and active. The social network helps those candidates connect with our current employees and encourages internal referrals."
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